Category
Build a consistent routine for useful customer emails.
Before you choose
Begin with the audience and the reason for contacting it. A regular newsletter, a welcome message and a customer update each have a different purpose. Decide what the reader should gain and what action, if any, you want them to take. Clear communication matters more than a complicated campaign setup.
Look at how contacts are organised and how the team will maintain the list. Check the provider’s acceptable-use requirements and the process for handling unsubscribes. Then test the editor with a real message. Review the result on a phone, check the links and make sure another person can understand the message without knowing the campaign plan.
Compare the plan with your likely sending activity and the features you will actually use. Automation, testing, reporting and team access can vary. Start with one repeatable process before building several connected journeys. Assign someone to review results and keep messages current. A tool should help you send relevant communication consistently, while the audience, the content and the decisions about when to send remain your responsibility.
Options
Create email campaigns, organise contacts and set up automated customer messages.
Our pick for regular email campaignsCampaign creation, contact organisation and automation can support a repeatable email routine.
Customer offerA free plan is advertised with no credit card required. Features and sending limits apply.
Step 1 of 2
Pick the option that fits best. We'll take you straight to the right page — and a bizbritain advisor will be on hand if you'd rather talk it through.