Over the past few years with the coronavirus pandemic, marketers have had to adapt their methods of advertising more than ever before. Keeping up with these changes isn’t easy at the best of times - so, here are the top 7 advertising trends you’ll want to stay on top of this year.
1. Video marketing
When looking at effective content marketing strategies, research shows that 86% of video marketers reported a positive ROI
from video marketing, often yielding the biggest return on investment when compared with blogs and email marketing.
2. Data infographics
Infographics are an appealing method of advertising because they have the appeal of an aesthetic photo whilst offering lots more information. Using credible data is an effective way of engaging and persuading audiences, making them incredibly useful for advertisers.
3. Hybrid events
It’s likely that more businesses will adopt hybrid events after the pandemic led businesses to embrace different ways of virtual marketing. This trend is expected to continue, with in-person events continuing to have a digital component where attendees have the option of attending in person or virtually. In fact, 73% of event planners expect that hybrid events will continue growing in popularity
over the next few years.
Chatbot systems are already being used to upgrade customer service, resulting in more positive customer experiences everywhere. It’s expected that the vast majority of businesses will have some kind of AI or chatbot system in place by 2022.
5. User-generated content
Another positive of the pandemic is that it’s made marketers realise how valuable customer driven content strategies can be. This year it’s likely that more brands will encourage customers to share their experiences and will use their feedback to help them to understand their customer base and what it is they want. Similarly, using social influencers provides an opportunity for product or service experiences to be shared in a more creative way across social media platforms like Instagram, Twitter and Facebook. You can find the latest, up-and-coming advertising trends such as these on Muse by Clio
, and other reputable marketing news sites.
6. Experimental AR and VR mainstream
As people become more sympathetic to technology, marketers have been able to test augmented reality and virtual reality methods. An example of how this is already being adopted is with furniture and paint manufacturers. They’re using virtual reality to show customers how new furniture or paint colours will look in their home. You can expect to see many more marketers taking on these methods in 2022.
7. Socially responsible marketing
With everything that’s gone on these past few years, people are now more aware of the importance of companies treating their employees and customers right. This means that the majority of consumers will only buy products from socially responsible brands. So, there you have it - 7 advertising trends to stay on top of in 2022. Many already successful brands have changed the way they operate in order to embrace these trends, and guarantee customer satisfaction. Make sure that you stay up-to-date and in the know with all the latest trends, looking at a range of game changing creative advertising tips and tricks to help keep your advertising techniques modern and fresh.