BizBritain Blog

How to Increase the Productivity of Your Sales Team

Posted on June 9th, 2017

The sales team has one of the toughest jobs in the company and it isn’t unlikely for them to hit a plateau every once in a while. There’s a lot of pressure to bring in constant business and match the expectations of growing sales numbers every year. However, it is possible to get over any plateau by identifying the problems individually and employing customized plans to deal with each of them. In general, however, the issue is often more basic in nature than one might imagine. Take a look at the following simple strategies and techniques, which are proven to produce results.

People coffee tea meeting

Technology and Services

The implementation of technology is extremely important in every aspect of business and the sales team is no exception. They must be connected to each other and the office at all times to facilitate faster interaction and communication. Instead of wasting time on useless contacts, make their time in the office more useful by implementing the email finder service, which makes the process of finding the right leads infinitely easier and faster.

Be it through smartphone apps, office software, business services, or even something as basic as a fast Wi-Fi connection, your sales team needs to have useful technology and services available.

Learn and Implement

Every company has a few sales people who are great at their job and you need to find them and learn from them. The techniques they use to make sales must be learned and implemented by the entire sales team. Of course, the results will still vary depending on the skills of the particular sales person, but leveraging the best methods and practices of your most effective employees should help the team to improve their performance as a whole.

Make Meetings Meaningful

Meetings often become boring and pointless yawn fests and that can never happen, not if you want to increase productivity. Keep the following tips in mind while conducting your next sales meeting.

  • Meet with the reps one-on-one to discuss their plans, strategies, performance, etc.
  • Keep each meeting short and to the point.
  • Group meetings should only be called when a matter that affects the entire group comes up.
  • Small meetings that only involve specific individuals save time and keeps the unrelated workforce productive.

Apart from what has already been mentioned, something that often goes unnoticed yet hampers the sales performance is administrative work. The people who are supposed to be out there making sales cannot be wasting hours inside the office with tedious paperwork. You should hire administrative staff to take care of that and if you can’t afford to do that, work with your sales team to figure out a more productive time-management plan. As mentioned previously, these are the basic but often neglected aspects of a business and if you are currently seeing some dried up sales numbers, chances are that you will probably find at least one of these points applicable in your business.

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