When it comes to retaining customers, keeping them regularly updated can be a great way of encouraging loyalty. One method is to send emails alerting them to any new developments that can benefit them, such as any offers or products, or to just stay in touch with them. Email marketing has been shown to be much more effective
than other online methods at retaining customers, and there are many methods of collecting customer email addresses that can go a long way towards promoting loyalty.
Use opt-in forms
One of the simplest ways of getting a customer’s email address is to provide an opt-in form on your website, giving them the option of subscribing to your communications. Make sure that it’s easily found, stands out and is a simple process –customers may be more reluctant to join if they need to fill in multiple forms. You can also incentivise signing up by offering exclusive content and rewards, such as promotional offers.
Work with loyalty marketing companies
There is an abundance of companies who specialise in helping businesses increase customer loyalty. Companies like TCC Global
offer numerous services that can help new and established businesses retain customers. Certain companies can help you build and maintain a collection of customer email addresses, giving you an easy way of keeping in touch with your existing customers. Though it’ll cost you money, working with professionals is often the best way to produce a robust collection that you can maintain and add to for years to come.
Use social media
Using social media sites like Facebook and Twitter
is a great way in general of reaching customers, but it can also be useful in collecting those customers’ email addresses. Facebook has millions of active users, making it an ideal tool for a business looking for ways to attract new customers and keep in touch with existing ones. You can easily create adverts on Facebook, with which you can reach out to customers by sending out a targeted ad encouraging them to provide their email addresses on your website.
Create a contest
Another common method businesses use is contests and giveaways. Customers will often jump at the chance to win a free product, so asking them to sign up with their email address for a chance to win something can be an easy way to build your email collection.
Offer an incentive
You can encourage people to provide their email address by providing something they may find useful. This can be anything from information related to your industry to a discount on your products or services.
Create a quiz
Quizzes are a popular way of engaging customers. Creating a quiz for your website is a good way of encouraging customers to provide their emails but it can also be a good way of learning more about your target audience and tailoring your product or service to better suit your audience.
Getting a customer to provide their email address can be hard, but it’s an effective way to keep in touch with your audience and build customer loyalty.