Elise Balan

record_voice_over About me

I have a long history of engaging with fitness activities. From the age of four years old, I have taken part in equestrian sports and have progressed my way up to achieve a 5th place in Asia in the FEI World Dressage Challenge in 2011. In September 2012, I embarked on a three year degree course at hartpury College, UWE - BA (Hons) Equine Business Management. In tandem with my degree, I was given a place on the Hartpury Equine Academy Team only reserved to equestrian riders who had substantial records at equestrian events or who demonstrated good enough skills to compete on an elite national and international level.

In 2015, I graduated from Hartpury College and joined the GLL Windrush Leisure Centre in Witney for two months to gain some experience in a Gymnasium environment. I fully qualified as a lifeguard with a first aid certificate and therefore was in charge of supervising the public at the poolside. In this role I learned about all the functions of a large fitness club and assisted in managing the operations of the club as well. After this period, I decided I wanted to utilise my french native language and assumed a role of a Bilingual Customer Service Representative at Omlet Ltd, a multi million-pound organisation that sold innovative animal products where I handled customers' requests and was in charge of the organisation's marketing activities in France.

Through these experiences, I have learnt to manage a fitness club, provide superior customer service and perform marketing activities for a large organisation.


business About my business

The Fitness Space is a gym franchise founded in 2010 by Tim Benjamin, a former Briton Olympic and World Championship 400m finalist athlete and John Pye, a former county level rugby player with a master’s degree in engineering. The aim of this gym franchise is “to create an environment where results are inevitable”. This aim is achieved through the use of the latest fitness tracking technologies and a dedicated coach that follows every member’s ‘journey’, providing them with advice throughout their membership. This business model has proven to be successful time and time again, with nine current franchises and three others coming soon (excluding this one). Due to this unique business model, The Fitness Space is able to reach a further 26.0% of the total market who are intimidated by the traditional gym environment on top of the typical 14.4% who are gym members or are interested in using a gym. Also, The Fitness Space boasts an above average market penetration rate of 9% and an above average secondary spend turnover of 37% with services and products such as DNA testing, Health MoTs, Fit Camp, Hot Yoga, External Trainer Rental Income and Treatment Room Rental Income.


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