How to Use Twitter for Business

Matt gubba 1x1 avatar

By Matt Gubba

almost 6 years ago


In the age of social media, Twitter is undoubtedly one of the key networks which you need to be a part of.

Having a twitter account, and understanding how to use Twitter for business is essential. Not should Twitter play an important part in your brand marketing, many of your customers will expect you to have an account.

We have put together a guide to help show you how to use twitter for business, which we hope will be useful in helping you to grow and maintain a winning presence.

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Create a Great Twitter Profile

Your profile is the foundation of everything you do on Twitter, so it’s essential that you use it to present yourself well.

You need to think carefully about the key areas below:

Twitter User name - this is the bit that will show after the @ symbol. For example ours is @BizBritain. You need to choose this very carefully, as it will be displayed next to all of your tweets, and will be used by those wishing to tweet you. Ideally it should be your company name or the trading name by which you are known.

Twitter Profile Image - This is the image that will appear next to all or your tweets, as well as on your profile page. Depending on the type and size of your business you will need to decide whether to use a corporate logo or a personal headshot. If you are a one man band lifestyle business, or if you are the whole business (e.g. a speaker or a trainer/coach) then it is usually best to use a personal headshot. If your business is larger or wants to portray the image of being larger, then stick with a high quality logo.

Twitter Header Image - You have the option of uploading a header image which is displayed at the top of your profile similar to the Facebook header image. The recommended dimensions are 1500 x 500 pixels with a maximum file size of 5MB. If you use a header image, make sure that it is of sufficient quality, and it is consistent with your brand image. If you do not wish to use a header image you can leave it out, and the area will be filled with a block colour. Changing the background colour in the Design€ area of your profile settings will allow you to govern which colour is used. Make sure you choose a colour consisted with your brand.

Twitter Profile information - The information section is your chance to tell the world about yourself. It is made up of 4 important parts: Name, Location, Website and Bio. Make sure you complete all sections, including a link to your website or blog. The bio section gives you 160 characters to describe yourself, so use it wisely.

Start Engaging

Once you’ve built a solid foundation to work from, the next step is to start making some noise and engaging with other users. For best results, make sure that you are regularly doing the following:

Following those who are interested in your niche or business area - seeking out others who are interested in what you have to offer is the first step in engagement. Following people interested in your target market, and following up with a tweet is a great way to break the ice and potentially gain new relevant followers. If they are interested in what you do, there is a good chance they will follow you back. Generally you may want to follow people in the following areas:

  1. Your Customers.
  2. Your Suppliers.
  3. Competitors.
  4. Followers/customers of your competitors.
  5. Relevant trade organisations.
  6. Significant figures in your industry.

Tweet relevant or helpful information about your business area - Offering value in the form of useful tweets is key to building and retaining a solid following. Don’t just send out a constant stream of self-promotion. Doing so is a sure fire way to turn people off and lose followers.

Share Great content - leading on from the point above, sharing helpful content is the best way to offer value to followers. Plus when you share content that is worth reading, you will often find that others are likely to share it by retweeting you.
Tweet using hashtags on relevant topics - Using Twitter hashtags is a great way to join a wider conversation without having to directly mention people. It allows others tweeting about the same topic to find you tweets more easily.

Drive Traffic from Twitter to your Website or Blog

Once you start to build up a Twitter following you will want to think about directing your followers to your website or blog.

The best way to do this is to create your own content relevant to your target market. You could try creating some of the following kinds of content:

Blog posts containing tips, or guides.

Video tutorials.
Interesting photographs.

Whichever type of content you decide to use, the principle is the same. Offer your followers something that is worth looking at and sharing.
If you regularly share useful and interesting content, your followers will likely come back for more.

Use Twitter Lists to Organise Your Followers into Groups

After you’ve been using Twitter for a while, you may find you timeline starts to get pretty busy. Particularly if you follow a lot of accounts. Using Twitter lists is a great way to organise your timeline into segments.

How you split your lists categories is up to you, though you could start with something like this:

  1. Customers.
  2. Suppliers.
  3. Partners.
  4. Competitors.
  5. Industry News.
  6. Employees.

It doesn’t really matter how you split it, as long as it is making it easier for you to digest the tweets of the accounts you are following.

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